Reliance Retail Limited Overview:
The company is the retail initiative of the reliance group and is central to consumer-facing businesses. In a short time, it has forged strong and enduring bonds with millions of consumers by providing them with an unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its stores, which has played a huge role in enhancing the Market share of the company.
The company has adopted a multi-prong strategy and operates a chain of neighbourhood stores, supermarkets, wholesale cash & carry stores, specialty stores and online stores and has democratized access to a variety of products and services across diverse segments for Indian consumers.
Deep insight into India’s economic, cultural and consumption diversity drives company’s vision in the retail universe. The operating model is based on customer-centricity while leveraging common centres of excellence in technology, business processes and supply chain. More importantly, it has built a strong and unwavering foundation through its extraordinary people. The nationwide network of retail stores offers a world-class shopping environment and unmatched customer experience, benefiting the Reliance Retail Share Value.
Snapshot of some of the major divisions of the company is as under:
The company has the distinction of being the largest retailer in the country.
The company has emerged as the partner of choice for international brands and has established exclusive partnerships with many revered international brands such as Diesel, Superdry, Hamleys, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink, Kenneth Cole, Brooks Brothers, Steve Madden, Payless Shoesource, Grand Vision and many more.
Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the holding company of the retail business.
The company has tied up with WhatsApp for its Jio store business and is expected to significantly benefit from it.